SF Motors

A range of EV models that don't compromise on performance, design, and style. Global brand launch and brand building.

Brand development, creative direction, and experiential design and execution for the Global Brand Launch of SF Motors in Silicon Valley in Q1 of 2018.

Opportunity: To produce a live media event for over 400+ in-person VIP and media guests, live-streamed to a worldwide audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website, and a coordinated media outreach plan.

Roles: Creative direction for overall look and feel; production strategy, design, and execution; messaging strategy; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners)