SF Motors

Global Brand Launch | Experiential Strategy, Production, Execution | 2018

SF Motors – Global Brand Launch 2018

Experiential design, strategy, production, and execution for the Global Brand Launch of SF Motors in Silicon Valley in Q1 of 2018.

Opportunity: To produce a live media event for over 400+ in-person VIP and media guests, live-streamed to a worldwide audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website, and a coordinated media outreach plan.

Roles: Creative direction for overall look and feel; production strategy, design, and execution; messaging strategy; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners)

  • Role:

    Sr. Manager, Head of Experiential Marketing & Brand Strategy

  • Year:


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Behind the Scenes

An exclusive behind the scenes look at the making of the Global Launch, including highlights from the press event.

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