SF Motors – Global Brand Launch 2018
Experiential design, strategy, production, and execution for the Global Brand Launch of SF Motors in Silicon Valley in Q1 of 2018.
Opportunity: To produce a live media event for over 400+ in-person VIP and media guests, live-streamed to a worldwide audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website, and a coordinated media outreach plan.
Roles: Creative direction for overall look and feel; production strategy, design, and execution; messaging strategy; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners)
Role:
Sr. Manager, Head of Experiential Marketing & Brand Strategy
Year:
2018
Behind the Scenes
An exclusive behind the scenes look at the making of the Global Launch, including highlights from the press event.
