Faraday Future

Creative strategy, direction, and event execution | 2017

Faraday Future – Product Launch 2017

Creative direction, strategy and production, experiential design and execution for the FF91 Product Launch of Faraday Future at CES in Q1 of 2017.

Opportunity: To produce a live media event for over 1200+ in-person VIP and media guests, live-streamed to a global audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website + reservation system, CES tradeshow, Ride & Drive program, and a coordinated media outreach plan.

Roles: Creative strategy to uncover new customer segment and insights for web and user experience, creative direction for overall look and feel; production design and execution; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners, staff)

  • Role:

    Producer, Experiential Marketing & User Experience

  • Year:

    2017

  • Share:

Partner-produced case study.

Our partner vendor puts it best in their case study wrap up. View the video from Amp Agency (fka: Blitz Agency), on the challenge ahead of us, and how we came out on top, together. View an exclusive behind the scenes look at the making of the FF91 Product Launch, including highlights from the web refresh and CES press event.